MY LIBERICA Story

(The story behind the Malaysia Award Winning Specialty Liberica Coffee)

Liberica coffee, native to West Africa, was introduced to Malaysia in the 1870s during a devastating coffee rust epidemic. Though more resistant than Arabica, Liberica’s low yield and labor demands caused many to abandon it. Once a dominant crop, it nearly disappeared—until a farmer in Johor stepped in.

Jason Liew, as a founder of My Liberica, was born in a farming family that previously cultivated vegetables. While studying agriculture in Taiwan university, he gradually became captivated by vibrant coffee culture. Inspired by this experience, he envisioned specialty Liberica coffee not only as a tribute to Malaysia’s traditional kopi heritage, but as the future of Malaysian specialty coffee.

🌱 From Local Roots to Specialty Heights

With determined resolve, he transformed part of his 20 acres family estate into a My Liberica plantation in 2011 and launched Malaysia Local Specialty Coffee Brand – MY LIBERICA in the same year. In 2014, he launched Malaysia’s first Liberica-specific processing mill—bringing advanced methods like with Natural Sun Dry, Honey process, washed process.

☕ International Recognition and Awards

MY LIBERICA’s beans achieved global recognition when used by Hugh Kelly (Head Barista of Ona Coffee / Australian Barista Champion🏆) to place third at the 2021 World Barista Championship. This milestone validated Liberica’s potential on the world stage and helped ignite international interest.

Despite its challenges—higher production cost, equipment inefficiencies—MY LIBERICA pushes forward. Its coffee farm is a model of sustainable practice, converting coffee waste into fertilizer and purchasing local Liberica coffee cherries to support Johor farmers. Its ambition is clear: to preserve Liberica’s heritage and establish it firmly within the specialty coffee community.

What began as a family dream has grown into a mission: to give Liberica its rightful place in specialty coffee. With every harvest, every roast, and every cup, My Liberica carries Malaysia’s coffee heritage forward.

利比里卡咖啡原产于西非，于19世纪70年代在一场毁灭性的咖啡锈病疫情中被引入马来西亚。尽管利比里卡咖啡比阿拉比卡咖啡更具抗病性，但由于产量低且劳动力需求大，许多人放弃了它。它曾一度成为马来西亚的主要作物，但后来几乎销声匿迹——直到一位柔佛州的农民出现。

My Liberica 的创始人 Jason Liew 出生于一个以种植蔬菜为主的农民家庭。在台湾大学学习农业期间，他逐渐被充满活力的咖啡文化所吸引。受此启发，他设想精品利比里卡咖啡不仅是对马来西亚传统咖啡文化的致敬，更是马来西亚精品咖啡的未来。

🌱 从本土根基到精品巅峰

凭借坚定的决心，他于2011年将自己20英亩的家族庄园的一部分改造成 My Liberica 种植园，并于同年推出了马来西亚本土精品咖啡品牌——MYLIBERICA。 2014年，他创办了马来西亚首家利比里卡咖啡豆专用加工厂，引入了处理的工艺，例如自然晒干法、蜜处理法和水洗法。

☕ 国际认可与奖项

MYLIBERICA 的咖啡豆在 2021年世界咖啡大师赛上被 Hugh Kelly (澳洲著名精品咖啡品牌Ona Coffee的首席咖啡师 / 全澳咖啡大赛冠军🏆 )用以夺得季军，获得了全球认可。这一里程碑证明了利比里卡咖啡豆在世界舞台上的潜力，并激发了国际社会的关注。

尽管面临生产成本高、设备效率低等挑战，MYLIBERICA 仍坚持不懈。其咖啡农场是可持续发展的典范，将咖啡废料转化为肥料，并持续购买本地Liberica咖啡果以支持柔佛州的种植者。MYLIBERICA 的目标明确：传承利比里卡咖啡的精髓，并将其牢牢地扎根于精品咖啡的社区之中。

最初的梦想已发展成为一项使命：让利比里卡咖啡在精品咖啡中占据应有的地位。每一次采摘、每一次烘焙、每一杯咖啡，MY LIBERICA 都在传承马来西亚的咖啡精髓。